Introduction
Chez Elocos, we know that the Technical SEO is a fundamental element to ensure that your website is well referenced and efficient on search engines.
Even with quality content and a good backlink strategy, a poorly optimized site technically can seriously hamper your efforts. That's why we're providing this comprehensive guide to help you understand and implement best practices for Technical SEO.
What is technical SEO?
Technical SEO includes all optimizations that aim to improve the exploration, indexing, and ranking of your website by search engines. Unlike on-page SEO (focused on content) and off-page SEO (linked to backlinks), technical SEO focuses on the internal structure of the site and its performance.
Chez Elocos, we ensure that every technical aspect of your site is optimized to provide a smooth user experience and maximize your chances of ranking well in search results. If you want to know more, discover our services oftechnical SEO audit to assess the current state of your site.
Optimizing site architecture for SEO
The architecture of your site directly influences how search engines crawl and index your pages. A well-structured architecture allows Google robots to quickly identify the most important pages on your site.
Good practices
- Silo organization : Structuring your pages into logical categories improves readability and indexing.
- Clean and descriptive URLs : Use URLs that are readable and contain relevant keywords, like”https://elocos.be/services/audit-seo” rather than URLs with complex parameters.
We support you to define a SEO-friendly architecture to ensure that all of your important pages are properly crawled and indexed. To find out more, explore our page dedicated to SEO services.
Improve loading speed
A fast site is a key factor for SEO and for the user experience. Google favors sites that load quickly because they provide a better user experience.
Tips to improve the speed of your site:
- Optimizing images: Reduce the size of pictures without losing quality by using formats like WebP.
- Caching : Enable caching so visitors can get to your pages more quickly.
- Minification of files : Reduce the size of CSS, HTML, and JavaScript files.
We can help you optimize the speed of your website thanks to our specialized services in Technical SEO. We analyze the current performance of your site and recommend the necessary improvements.
Management of the robots.txt file and XML site map
The file robots.txt And the XML site map are two essential tools to help search engines effectively crawl and index your site.
Robots.txt:
This file tells search engines what pages they can and cannot crawl. It is essential to configure this file properly to avoid indexing irrelevant pages.
XML site map:
A well-structured XML sitemap helps search engines discover all of your important pages. This is a key element that we put in place during our technical SEO audits to ensure that all your critical pages are taken into account.
If you want a detailed analysis and a correct configuration of these elements, we offer services offull SEO audit.
Make your site mobile-friendly with mobile-first indexing
Today, Google uses themobile-first indexing, which means that it favors the mobile version of your site for its ranking. Having a site that adapts perfectly to mobile devices is therefore essential.
How do you optimize your site for mobile?
- Responsive design : Make sure that your site automatically adapts to different screen sizes.
- Optimizing mobile images : Reduce image size to speed up loading time on mobile devices.
- Simplified navigation : Make it easy for mobile users to navigate with clear menus and a simple layout.
Secure your site with HTTPS
Security is another important factor in technical SEO. A secure site with an SSL certificate (HTTPS) is ranked higher by Google, and also inspires more trust among users.
How do you optimize your site for mobile?
- Data protection : A secure site protects the information exchanged between the user and the server.
- SEO ranking : Google favors secure sites in its search results.
We can help you install an SSL certificate on your site and set up redirects correctly to avoid traffic loss. If you have not yet secured your site, do not wait any longer and discover our technical audit service.
Using structured data (Schema.org)
Les structured data allow you to enrich search results with additional information such as reviews, recipes, or events. These elements can greatly improve your visibility in search results.
Benefits of structured data:
- Rich snippets : Show additional information like reviews or star ratings directly in Google results.
- Better understanding of content : Help Google understand the type of content you're offering.
Adding structured data can be complex, but we can take care of integrating it properly to maximize your SEO results.
Continuous monitoring and performance improvement
Technical SEO is an evolving process. Even after you have implemented all the necessary optimizations, it is crucial to regularly monitor the performance of your site to identify errors or opportunities for improvement.
Chez Elocos, we offer continuous monitoring to ensure that your site remains technically optimized and efficient. We regularly analyze performance using tools such as Google Search Console and Google Analytics in order to offer you personalized recommendations to maintain your rankings.
Conclusion
Technical SEO is one of the most important bases for ensuring the success of your SEO strategy. By taking care of your site's architecture, loading speed, mobile compatibility, and other technical aspects, you can not only improve your rankings, but also provide a better user experience.
Chez Elocos, we support you at each key stage of your SEO, in particular thanks to our technical SEO audits and personalized services.
