SEO Tracking Agency

SEO cannot be improvised, it can be measured. We set up advanced dashboards, integrating Google Search Console, Analytics, crawl tools and position tracking to assess the impact of your actions in real time and adjust your strategy.

why track and analyze your SEO?

Manage your strategy with reliable data

SEO is based on decisions based on real performance. Precise monitoring makes it possible to identify what is working and to continuously optimize your visibility.

Detect opportunities and problems quickly

A drop in traffic, a fluctuation in position or a technical error can impact your SEO. Effective tracking allows you to take action before these problems become critical.

Measuring the impact of your optimizations

Each SEO action must be analyzed to understand its effects. Detailed monitoring makes it possible to assess performance and adjust the strategy to maximize results.

Adapting to the evolution of algorithms

Search engines are constantly evolving. Regular monitoring makes it possible to anticipate changes and to stay in line with Google's new requirements.

The key steps of SEO tracking

Setting up tracking tools

Integration and configuration of Google Search Console, Google Analytics, crawl tools and position tracking platforms to collect accurate data.

SEO performance analysis

Evaluation of organic traffic, positioned keywords, click rate (CTR) and user behavior to identify optimization levers.

Monitoring of changes in positioning

Monitoring of rankings on Google and variations to detect trends, opportunities and possible losses in visibility.

Error detection and technical alerts

Identification of indexing, loading speed or mobile optimization problems to quickly correct blocking points.

Reporting and strategic adjustments

Implementation of personalized dashboards and recommendations based on data analysis to adapt the SEO strategy in real time.

The 3 pillars of SEO tracking

Data collection and centralization

Effective monitoring is based on the accurate collection of information from several sources.

Google Search Console and Analytics : Analysis of organic traffic, search queries, and visitor interactions on the site.

Crawl and technical audit tools : Detection of indexing errors, structural problems and necessary technical optimizations.

Monitoring of positions and competition : Monitoring rankings and benchmarking SEO performance against competitors.

Performance analysis and interpretation

Raw data must be used to generate actionable insights and guide the SEO strategy.

Traffic and conversion assessment : Identification of the best performing pages and opportunities for improvement.

Detecting anomalies and trends : Analysis of positioning variations, algorithm changes, and critical SEO signals.

Data segmentation : Performance study by type of request, geographic area or device for targeted adjustments.

Continuous optimization and adjustments

SEO tracking is not static, it allows the strategy to be adapted according to the results and changes in the market.

Updating content and strategies : Adjustment of pages, tags and internal meshes to reinforce positioning.

Testing and validating optimizations : Comparison of performance before and after each SEO action to measure their impact.

Dynamic reporting and dashboards : Creation of personalized reports for accurate monitoring and informed decision-making.

Services

7 areas of expertise for a complete SEO strategy

Google SEO

Sustainably optimize your SEO

Google SEO relies on a combination of technical, semantic, and netlinking optimizations. We analyze and enhance your site to meet algorithm requirements, maximize indexing, and attract qualified traffic with an effective content strategy.

AI SEO

Get featured
by your favorite AI

Search engines are evolving with generative AI and machine learning. We structure your content to ensure it is clear and usable by conversational AIs and intelligent answer engines while remaining optimized for Google. Additionally, we have developed an in-house tool to measure visibility on these platforms.

Social SEO

Increase your visibility
on social networks

TikTok, YouTube, Instagram, and Reddit have become search engines in their own right. We adapt your content strategy to social algorithms to improve organic discoverability, engagement, and traffic.

Marketplace SEO

Sell more by standing out from the crowd

Each marketplace has its own ranking algorithm. We optimize your products with advanced semantic structuring, metadata enrichment, and reviews and performance management to improve your positioning and increase your sales.

SEO tracking

Steer your strategy with precision

SEO cannot be improvised, it can be measured. We set up advanced dashboards, integrating Google Search Console, Analytics, crawl tools and position tracking to assess the impact of your actions in real time and adjust your strategy.

ASO - App Store Optimization

Climb to the top
of the rankings

App Store and Google Play algorithms take into account metadata, reviews, conversion rate, and user retention. We optimize your app listings and growth strategies to improve visibility and organic acquisition rates.

SEO training

Increase expertise
of your teams

Mastering SEO requires a thorough understanding of algorithms, content strategies and netlinking. Our courses cover the fundamentals, advanced techniques and analysis tools, to make your teams autonomous and effective.

A few words about the agency

Propelling websites to the top of search results: that is the mission of Elocos. Based in Brussels, our agency offers tailor-made SEO strategies, adapted to the business needs of our customers, and ever more innovative. We design every line of code, every keyword, every backlink to maximize your online visibility.

Germain

Founder - SEO Addict

Pierre

SEO Account Manager

Fabiàn

Senior SEO Consultant

Kevin

Senior SEO Consultant

Claire

NL SEO Consultant

Leo

SEO Consultant

Mathias

SEO Consultant

Laureline

SEO Copywriter

Geoffrey

Webdesigner - UX/UI

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