Why optimize your Social SEO ?
Be visible where your audience is
Users are discovering more and more content via TikTok, YouTube, YouTube, Instagram, and LinkedIn rather than through a regular Google search. Adapting your SEO strategy to social platforms allows you to capture this audience from the point of entry.
Harnessing the power of social algorithms
Each network has its own promotion criteria. By optimizing your content according to these rules, you maximize your organic reach and your presence in user recommendations.
Generate more engagement and interactions
Social SEO is not limited to indexing, it is based on the ability to generate interactions (likes, shares, comments). Well-optimized content promotes engagement, which in turn improves visibility.
Create an additional traffic lever
Social platforms can become a major source of qualified traffic to your site or offers. By combining Social SEO and traditional SEO, you diversify your acquisition channels and strengthen your digital presence.