Marketplace SEO Agency

Each marketplace has its own ranking algorithm. We optimize your products with advanced semantic structuring, metadata enrichment, and reviews and performance management to improve your positioning and increase your sales.

Why optimize your Marketplace SEO ?

Improve the visibility of your products

Marketplaces use specific ranking algorithms that favor well-optimized product sheets. Good SEO allows you to appear at the top of the results and attract more buyers.

Maximize your conversion rate

Structured content, clear descriptions, and optimized images make it easier for customers to make decisions and increase your chances of converting.

Harnessing the potential of metadata

Product attributes, tags, and strategic keywords play a key role in ranking. Advanced optimization makes it possible to better target user searches.

Manage and enhance your e-reputation

Reviews and seller performance directly influence your positioning. An active strategy for managing evaluations and response rates improves your credibility and strengthens your ranking.

The key steps of Marketplace SEO

Analysis of ranking criteria

In-depth study of the factors influencing positioning on each marketplace (Amazon, eBay, Cdiscount, Etsy, etc.) to adapt the SEO strategy.

Optimization of product sheets

Writing and structuring titles, descriptions and attributes by integrating keywords searched by users to maximize visibility.

Metadata enrichment

Metadata enrichment

Management of reviews and e-reputation

Implementation of a strategy for obtaining and managing customer reviews to strengthen credibility and improve the conversion rate.

Performance monitoring and adjustments

Analysis of sales, click rates and rankings to refine the strategy and continuously optimize product visibility.

The 3 pillars of Marketplace SEO

Optimization of product sheets

Each marketplace has its own SEO criteria. A well-optimized product sheet improves visibility and increases the conversion rate.

Strategic titles and descriptions : Integration of the most searched keywords while guaranteeing a smooth and engaging reading.

Optimized images and media : Use of high quality visuals that comply with marketplace standards to capture the attention of buyers.

Detailed product information : Precise filling of attributes and technical specifications for better indexing and understanding by the algorithm.

E-reputation and customer engagement

Customer reviews and satisfaction directly influence the ranking of products and the credibility of the seller.

Proactive review management : Encouraging positive feedback and responding quickly to comments to maintain a good reputation.

Optimized seller performance : Respecting shipping deadlines, managing customer service effectively, and reducing cancellations to improve internal scores.

Engagement rate and interactions : Analysis of buying behaviors and adjustments of strategies to maximize conversions and loyalty.

Data and strategic adjustments

Marketplace referencing is based on continuous improvement based on performance analysis.

Monitoring of positions and sales : Monitoring of product rankings and performances to identify areas for optimization.

A/B testing and adjustments : Test different versions of titles, descriptions, and visuals to find the best SEO combination.

Adapting to algorithmic evolutions : Adjustment of strategies based on marketplace updates and user search trends.

Services

7 areas of expertise for a complete SEO strategy

Google SEO

Sustainably optimize your SEO

Google SEO relies on a combination of technical, semantic, and netlinking optimizations. We analyze and enhance your site to meet algorithm requirements, maximize indexing, and attract qualified traffic with an effective content strategy.

AI SEO

Get featured
by your favorite AI

Search engines are evolving with generative AI and machine learning. We structure your content to ensure it is clear and usable by conversational AIs and intelligent answer engines while remaining optimized for Google. Additionally, we have developed an in-house tool to measure visibility on these platforms.

Social SEO

Increase your visibility
on social networks

TikTok, YouTube, Instagram, and Reddit have become search engines in their own right. We adapt your content strategy to social algorithms to improve organic discoverability, engagement, and traffic.

Marketplace SEO

Sell more by standing out from the crowd

Each marketplace has its own ranking algorithm. We optimize your products with advanced semantic structuring, metadata enrichment, and reviews and performance management to improve your positioning and increase your sales.

SEO tracking

Steer your strategy with precision

SEO cannot be improvised, it can be measured. We set up advanced dashboards, integrating Google Search Console, Analytics, crawl tools and position tracking to assess the impact of your actions in real time and adjust your strategy.

ASO - App Store Optimization

Climb to the top
of the rankings

App Store and Google Play algorithms take into account metadata, reviews, conversion rate, and user retention. We optimize your app listings and growth strategies to improve visibility and organic acquisition rates.

SEO training

Increase expertise
of your teams

Mastering SEO requires a thorough understanding of algorithms, content strategies and netlinking. Our courses cover the fundamentals, advanced techniques and analysis tools, to make your teams autonomous and effective.

A few words about the agency

Propelling websites to the top of search results: that is the mission of Elocos. Based in Brussels, our agency offers tailor-made SEO strategies, adapted to the business needs of our customers, and ever more innovative. We design every line of code, every keyword, every backlink to maximize your online visibility.

Germain

Founder - SEO Addict

Pierre

SEO Account Manager

Fabiàn

Senior SEO Consultant

Kevin

Senior SEO Consultant

Claire

NL SEO Consultant

Leo

SEO Consultant

Mathias

SEO Consultant

Laureline

SEO Copywriter

Geoffrey

Webdesigner - UX/UI

You have a project?

Schedule an appointment

Book a call now, and we’ll discuss your needs.

Contact us

Got questions? We’ll get back to you quickly with answers.

Questions fréquentes

No items found.

Vous avez d'autres questions ?