Local SEO agency

Local SEO makes it possible to optimize the visibility of an establishment in geolocated search results in order to attract a targeted audience and improve traffic at the point of sale.

Why perform Local SEO?

Increase your local visibility

Appear at the top of the results for local searches, becoming a must in your area.

Attract qualified customers

Capture the attention of local customers with high buying potential, increasing your chances of conversion.

Take advantage of Google Maps

Improve your positioning to be easily found by your potential customers on Google Maps.

Win the trust of customers

Increase the credibility of your business with positive reviews and up-to-date information.

The key steps of Local SEO

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Google My Business Optimization

Maximization of local visibility and attraction of a qualified audience through the optimization of the Google My Business sheet.

Search for local keywords

Identification and integration of keywords specific to the targeted geographic area for better positioning in local searches.

Management of customer reviews

Collection and management of customer reviews to strengthen the credibility of the company, improve the online reputation and optimize the local ranking.

Localized content creation

Development of content that is relevant and adapted to local users to capture their attention and meet their specific needs.

Optimization of the site structure for local SEO

Structuring the site with dedicated pages by geographic area in order to improve local referencing and promote better positioning in search results.

Why choose Elocos as your Local SEO agency?

Tailor-made strategies

Local referencing is based on an approach adapted to each company and its environment. Analyzing the business sector and user behaviors makes it possible to optimize visibility in local searches.

Local market study: Identification of the queries most used by Internet users in the targeted area. Analysis of trends and search intentions to adjust the SEO strategy.

‍Semantic optimization: Integration of geolocated keywords and content structuring to maximize the relevance of pages. Adaptation of SEO tags and descriptions to promote local indexing.

‍Internal networking strategy: Organization of links between pages to improve navigation and strengthen the authority of strategic content. Creation of an optimized journey to guide the user and search engines to essential information.

Optimization & Performance

Technical optimization and performance monitoring ensure sustainable progress in local search results. An approach based on continuous adjustments makes it possible to reach the best positions and maximize conversion.

Google My Business Optimization: Complete configuration of the establishment sheet with detailed and up-to-date information. Addition of regular publications, management of reviews and establishment of adapted categories to strengthen visibility on Google Maps.

‍Optimization of local signals: Compliance of structured data with the integration of Schema.org tags. Standardization of NAP (Name, Address, Telephone) information across all platforms and local directories to improve the consistency of signals sent to search engines.

‍Ongoing monitoring and adjustments: Analysis of positions and performances using specialized tools. Assessment of traffic and user interactions to refine the strategy. Adaptation of optimizations according to algorithm updates and market developments.

Local expertise

A thorough mastery of the levers of local SEO makes it possible to ensure an optimized and sustainable online presence. The experience and knowledge of specific platforms facilitate the achievement of visibility and reputation objectives.

Management of local platforms: Optimization of profiles on Google My Business, Bing Places and Apple Maps. Integration of establishments into specialized directories and management of forms to ensure consistent dissemination of information.

Review and e-reputation strategy: Deployment of a plan to acquire customer reviews to strengthen credibility and trust. Response management and interaction monitoring to improve brand image and promote engagement.

‍Local netlinking campaigns: Acquisition of quality inbound links from local sites and media. Establishment of strategic partnerships to improve authority and positioning in search results.

The interest of Local SEO

Local SEO is a crucial element for businesses looking to attract local customers.

Its major advantage? Its ability to target highly qualified prospects, often in the active phase of the purchase decision. In addition, it strengthens considerably the credibility of your business thanks to customer reviews and a strong local digital presence.

In short, local SEO proves to be a strategic lever for generating targeted traffic and stimulating the growth of your business in its area of influence. It is a wise investment for any company wishing to consolidate its position in its local market.

Services

7 areas of expertise for a complete SEO strategy

Google SEO

Sustainably optimize your SEO

Google SEO relies on a combination of technical, semantic, and netlinking optimizations. We analyze and enhance your site to meet algorithm requirements, maximize indexing, and attract qualified traffic with an effective content strategy.

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AI SEO

Get featured
by your favorite AI

Search engines are evolving with generative AI and machine learning. We structure your content to ensure it is clear and usable by conversational AIs and intelligent answer engines while remaining optimized for Google. Additionally, we have developed an in-house tool to measure visibility on these platforms.

Learn more

Social SEO

Increase your visibility
on social networks

TikTok, YouTube, Instagram, and Reddit have become search engines in their own right. We adapt your content strategy to social algorithms to improve organic discoverability, engagement, and traffic.

Learn more

Marketplace SEO

Sell more by standing out from the crowd

Each marketplace has its own ranking algorithm. We optimize your products with advanced semantic structuring, metadata enrichment, and reviews and performance management to improve your positioning and increase your sales.

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SEO tracking

Steer your strategy with precision

SEO cannot be improvised, it can be measured. We set up advanced dashboards, integrating Google Search Console, Analytics, crawl tools and position tracking to assess the impact of your actions in real time and adjust your strategy.

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ASO - App Store Optimization

Climb to the top
of the rankings

App Store and Google Play algorithms take into account metadata, reviews, conversion rate, and user retention. We optimize your app listings and growth strategies to improve visibility and organic acquisition rates.

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SEO training

Increase expertise
of your teams

Mastering SEO requires a thorough understanding of algorithms, content strategies and netlinking. Our courses cover the fundamentals, advanced techniques and analysis tools, to make your teams autonomous and effective.

Learn more

A few words about the agency

Propelling websites to the top of search results: that is the mission of Elocos. Based in Brussels, our agency offers tailor-made SEO strategies, adapted to the business needs of our customers, and ever more innovative. We design every line of code, every keyword, every backlink to maximize your online visibility.

Germain

Founder - SEO Addict

Pierre

SEO Account Manager

Fabiàn

Senior SEO Consultant

Kevin

Senior SEO Consultant

Claire

NL SEO Consultant

Leo

SEO Consultant

Mathias

SEO Consultant

Laureline

SEO Copywriter

Geoffrey

Webdesigner - UX/UI

Damien

Senior SEO Consultant

You have a project?

Schedule an appointment

Book a call now, and we’ll discuss your needs.

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Got questions? We’ll get back to you quickly with answers.

Questions fréquentes

Does local SEO work for all businesses?

Local SEO is particularly effective for businesses that rely on physical customers or that serve a specific geographic area. Whether you are a store, a restaurant, a doctor's office or a local service, local SEO will boost your visibility with your potential customers.

What is the difference between local SEO and traditional SEO?

Classic SEO aims to improve the visibility of your site nationally or internationally, while local SEO focuses on improving your visibility among users located near your business. Local SEO includes specific elements like Google My Business, location-based searches, and local keyword optimization.

How long does it take to see local SEO results?

Local SEO results depend on several factors, such as competition in your sector and the quality of your optimization. In general, you can start to see noticeable improvements within 3 to 6 months after implementing a well-designed strategy by Elocos.

Do customer reviews impact my local SEO?

Absolutely! Customer reviews play a crucial role in local SEO. Not only do they influence user trust, but they are also taken into account by Google to rank your business in local results. Positive and frequent reviews can improve your positioning.

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Local SEO agency

Why perform Local SEO?

Increase your local visibility

Attract qualified customers

Take advantage of Google Maps

Win the trust of customers

The key steps of Local SEO

Google My Business Optimization

Search for local keywords

Management of customer reviews

Localized content creation

Optimization of the site structure for local SEO