ASO agency

App Store and Google Play algorithms take into account metadata, reviews, conversion rate, and user retention. We optimize your app listings and growth strategies to improve visibility and organic acquisition rates.

Why optimize your ASO ?

Improve the visibility of your application

App stores are search engines in their own right. A good ASO ranking allows you to appear at the top of the results and increase organic downloads.

Maximize your conversion rate

Optimizing visuals, title, description and reviews directly influences the installation rate. A well-designed sheet more easily convinces users.

Strengthen engagement and retention

App Store and Google Play algorithms favor apps with a good retention rate. An effective ASO strategy includes actions to improve the user experience and minimize uninstallations.

Reducing dependence on paid campaigns

Good organic positioning makes it possible to capture a constant flow of new users without relying solely on advertising investments.

The key steps of ASO

Search and selection of keywords

Analysis of the most searched terms on the App Store and Google Play to optimize metadata and improve the ranking of the application.

Optimization of application forms

Work on the title, short and long description, visuals and videos to maximize the attractiveness and conversion of visitors into users.

Managing reviews and ratings

Implementation of strategies to encourage positive reviews, respond to user feedback and improve the credibility of the application on stores.

Conversion rate improvement (CRO)

Optimization of visual elements, hooks and marketing arguments to encourage users to install the application.

Performance monitoring and adjustments

Analysis of rankings, retention rates and uninstallation rates to continuously adapt the ASO strategy and maximize results.

The 3 pillars of ASO

Optimizing metadata and referencing

Store algorithms analyze keywords and the structure of forms to classify applications.

Strategic title and subheadings : Integration of the most relevant keywords to improve visibility in search results.

Optimized descriptions : Writing engaging, keyword-rich descriptions without compromising readability and marketing impact.

Hidden keywords and categories : Selection of the best categories and optimization of invisible tags to maximize relevance.

Optimizing conversion and visuals

The attractiveness of the application sheet directly influences the installation rate.

Impactful icon and screenshots : Creation of engaging visuals that clearly illustrate the benefits of the application.

Effective promotional videos : Dynamic presentation of key features to capture attention and convince quickly.

A/B testing and continuous improvements : Evaluation of different versions of the sheets to identify the most efficient elements.

User engagement and retention

The performance of an application is not limited to the download, it is also based on its continuous use.

Proactive management of reviews and ratings : Responding to comments, encouraging positive reviews, and managing feedback to improve reputation.

Improving the user experience : Analysis of user behavior to optimize journeys and minimize uninstallations.

Regular updates and continuous optimization : Publication of new versions to meet user expectations and remain competitive on the stores.

Services

7 areas of expertise for a complete SEO strategy

Google SEO

Sustainably optimize your SEO

Google SEO relies on a combination of technical, semantic, and netlinking optimizations. We analyze and enhance your site to meet algorithm requirements, maximize indexing, and attract qualified traffic with an effective content strategy.

AI SEO

Get featured
by your favorite AI

Search engines are evolving with generative AI and machine learning. We structure your content to ensure it is clear and usable by conversational AIs and intelligent answer engines while remaining optimized for Google. Additionally, we have developed an in-house tool to measure visibility on these platforms.

Social SEO

Increase your visibility
on social networks

TikTok, YouTube, Instagram, and Reddit have become search engines in their own right. We adapt your content strategy to social algorithms to improve organic discoverability, engagement, and traffic.

Marketplace SEO

Sell more by standing out from the crowd

Each marketplace has its own ranking algorithm. We optimize your products with advanced semantic structuring, metadata enrichment, and reviews and performance management to improve your positioning and increase your sales.

SEO tracking

Steer your strategy with precision

SEO cannot be improvised, it can be measured. We set up advanced dashboards, integrating Google Search Console, Analytics, crawl tools and position tracking to assess the impact of your actions in real time and adjust your strategy.

ASO - App Store Optimization

Climb to the top
of the rankings

App Store and Google Play algorithms take into account metadata, reviews, conversion rate, and user retention. We optimize your app listings and growth strategies to improve visibility and organic acquisition rates.

SEO training

Increase expertise
of your teams

Mastering SEO requires a thorough understanding of algorithms, content strategies and netlinking. Our courses cover the fundamentals, advanced techniques and analysis tools, to make your teams autonomous and effective.

A few words about the agency

Propelling websites to the top of search results: that is the mission of Elocos. Based in Brussels, our agency offers tailor-made SEO strategies, adapted to the business needs of our customers, and ever more innovative. We design every line of code, every keyword, every backlink to maximize your online visibility.

Germain

Founder - SEO Addict

Pierre

SEO Account Manager

Fabiàn

Senior SEO Consultant

Kevin

Senior SEO Consultant

Claire

NL SEO Consultant

Leo

SEO Consultant

Mathias

SEO Consultant

Laureline

SEO Copywriter

Geoffrey

Webdesigner - UX/UI

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