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Why optimize forIA SEO ?
Anticipating the evolution of search engines
With the rise of generative AI, search engines no longer just show links, they generate responses directly. Adapting your content allows you to remain visible in these new environments.
Making yourself understandable by conversational AIs
Platforms like ChatGPT, Perplexity, Mistral, and Gemini draw on the web to formulate their answers. Well-structured and optimized content allows them to better interpret it and integrate it into their suggestions.
Reconciling classic SEO and new practices
Optimization for AI does not replace traditional SEO, it complements it. A hybrid approach guarantees both good rankings on Google and better integration into intelligent response engines.
Maximize the acquisition of qualified traffic
By appearing both on search engines and in AI-generated responses, you increase your visibility opportunities and attract a larger and better targeted audience.
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