Introduction
La redesign of a website is a crucial process for any business looking to maintain their online presence. Whether you are a Belgian VSE/SME, a large company or an institution, a well-conducted redesign can considerably improve your visibility and performance on the web.
Find out how our SEO audits can help you in this essential process to develop yourself on the web.
No time to read it all?
La redesign of a website is a complex process that aims to improve the user experience, design and SEO performance of an existing site. At Elocos, we offer you a complete methodology including the analysis of the current site, the redefinition of the architecture, the optimization of content and SEO.
Whether you are in Brussels, Liège or elsewhere in Europe, our team of experts supports you in each stage of the redesign, from the initial audit to the launch of the new site online.
Do you need personalized support? Elocos analyzes your current site in depth and offers tailor-made recommendations for your new site.
Site redesign: What is it?
La redesign of a website goes far beyond a simple visual makeover. It is a complete restructuring of your online presence, encompassing both aesthetic and technical aspects. This approach aims to improve the user experience, navigation, and above all, performance in terms of natural referencing.
For a company, redesign is an opportunity to stand out in a very competitive local market. It allows you to modernize your image, to adapt your site to the latest trends in web design, while optimizing its visibility on search engines.
Our methodology for a successful site redesign
At Elocos, we have developed a methodical approach to ensure the success of each redesign project. Here are the key steps in our process:
Visual/Graphic charter
The design is often the first thing that catches the eye during a redesign. We work with tools like Figma to create modern and attractive mockups.
Our team of designers ensures that the new visual identity perfectly reflects the values of your brand, while remaining in line with the expectations of Belgian Internet users.
Architecture and structure of the site
La structure of the site is crucial for smooth navigation and good indexing by search engines. We analyze in depth the current tree structure of your site and propose a new optimized structure.
This step is particularly important for corporate sites or institutional which need to present a large amount of information in a clear and accessible manner.
Improving the user experience (UX)
THEuser experience is at the heart of our approach. We study visitor behavior on your current site to identify areas of friction and opportunities for improvement.
Our goal is to create an intuitive and pleasant user journey, whether on desktop or mobile.
Semantic & technical SEO optimization
THESEO optimization is a pillar of our redesign methodology. We start with a keyword research thorough, adapted to the Belgian market and your sector of activity. We also analyze your competitors to identify positioning opportunities.
On the technical side, we ensure that your new site meets the best practices in terms of Technical SEO : loading speed, URL structure, semantic markup, etc. For sites developed under WordPress, we use powerful SEO plugins and configure each parameter finely.
Why redesign your website?
Several indicators can signal the need for a redesign:
- One Traffic that is stagnating or decreasing : If your visitors are fewer and fewer, it is time to act.
- One slow growth of your online business: Your site should be a growth engine, not a hindrance.
- One lack of visibility on search engines: If your competitors are consistently ahead of you on Google, an SEO-based redesign is required.
In addition, for businesses in competitive sectors, a redesign can be an opportunity to better target the local market, by adapting the content and structure of the site to the specificities of the country (multilingualism, local SEO, etc.).
Cost of redesigning a website
The Price of a website redesign can vary considerably depending on many factors: size of the site, complexity of functionalities, level of SEO optimization required, etc.. As each project is unique, it is difficult to give a precise figure without having studied your needs.
At Elocos, we adapt our solutions to all budgets, whether you are a small business or a large institution.
In conclusion
Redesigning a website is a strategic investment for any business that wants to strengthen its online presence.
With a proven methodology and a SEO expertise, Elocos accompanies you at each stage of this process, from the initial audit to the launch of your new site.
